Music Industry links : Adele

Some examples of marketing techniques used by Adele and her label.

CASE STUDY 3 : Adele

ADELE

Create your third  music industry case study using specific examples and thorough research.

Personal background : early life, education, class.

Musical background

Industry profile :   power, influence, success, sales, income streams e.g streaming, recent record deals,tours etc.

Fanbase and audience : mainstream/ niche , ages/genders/ethnicities  etc.

Analyse 2/3 songs/videos as texts : genre. narratives , lyrical themes,artist persona.

Marketing techniques :  How is artist being  sold to their audience to maximise sales ? 

VERY IMPORTANT  :   Texts + album covers + other media forms e.g film                                          soundtracks , use of social media , interviews, advertisements etc.

Use of digital  technology : music production ( e.g studio  technology ), music distribution  ( CD, online,streaming ), marketing , other uses.

CASE STUDY 2 : Ed Sheeran

The text book has detailed information about Ed Shheran as a case study ( P106-113 )


Complete a case study for Ed Sheeran including the following :

CASE STUDY 1 : STORMZY

Your first case study for  Music Industry is Stormzy


Research and create a case study explaining  the following information about the artist :



Personal Background
Personal/social  and class background


Musical industry background and context 
Initial career, how he became successful , record label history, major/independent/self-released, any changes to style or genre etc.


Industry Profile
Summarise musical status and influence , social importance , social media profile, links to any other industries e.g film , technology


Genre  and conventions ( grime)
Does the artist follow the main conventions/lyrical themes/ image found in the genre or subvert them in any way ? Does he combine the genre with any others or attempt crossover ?


Lyrical themes and narratives ( through texts featuring the artist)
use 2/3 songs/music videos :  how lyrics  match and develop image of artist , social concerns , representation of gender/ethnicity/genre and technical conventions  etc
Use genius.com to help with this.


e.g   Big for  your boots  music video

          Blinded by your grace  music video

       Cigarettes and Kush ( featuring Kehlani and Lily Allen)  music video


Brits performance of Blinded by your grace/Big for your boots





Audience
 summarise target audience and fanbase , examples of   audience responses to artist

Marketing techniques

Analyse 1 interview / 1 CD cover/ advert to explain how elements of the  artist's profile and image  is being marketing and how their audience is targeted

MUSIC INDUSTRY : Research 1

Research the following and explain in detail on the blog with relevant dates, images,links and factual information.


HISTORY

Create a timeline  with an explanation of  the following events and the  approximate dates


First vinyl record release

The creation of  MTV

The invention of CD

The invention of the Sony Walkman

The invention of the mp3 player

Youtube

Spotify



IMPACT OF DIGITAL TECHNOLOGY

Summarise the key points about the effects of digital technology on the music industry with examples . This should include:

Convergence with other media products and technologies

Personalisation of content by the listener

Change to the culture of ownership and storage  of content

Links to marketing campaigns on various media platforms, including social media

Domination by big brands such as Apple

Digital piracy and loss of income for musicians

Any advantages to digital technology for artists ?




STRUCTURE

Summarise the record labels, artists  and other media products  and services owned by one of the three major music companies. ( Universal EMI , Sony BMG , Warner Music Group).


Find two examples of independent record labels and list the artists and genres of music  they work with.


REGULATION

Summarise the role of the PRS in helping artists maximise their income.

Summarise the legal problems that Napster had . Are these still issues in the music industry ?

Snow Days

In light of the college being closed for the next couple of days it is imperative that your brain keeps ticking over.
To this end lets ensure that the work relating to your Exam case studies keeps moving.
As discussed yesterday. You are required to research and present your findings regarding the evolution and proliferation of Digital Television.
The questions on the board were not to be answered directly but are there in order to kickstart your thinking.

Please adhere to the deadlines as this will be the basis of our class on return to college nest week.

MS3 Media production : EVALUATION

The written evaluation of your production coursework should be between 500 and 750 words.

The evaluation must explore how the production has been informed by your research.

This should involve a detailed analysis of how your decisions and choices  about  the technical elements of your production ( e.g images, font, colour, article content etc. )  were based on  the key points of your research.

Use of images as well as written paragraphs is encouraged.

The most effective evaluations demonstrated the following features :

* a clear understanding of how research investigation findings and conclusions informed the production element

* an effective ability to analyse technical features of the candidates's own work in relation to the research findings and conclusion

* exclusive focus on the relationship between the research investigation findings and conclusions and the production artefact.

Less effective evaluations were characterised by :

* discussion or description  of the pre-production processes such as storyboarding or drafts

 

* discussion or description of the production processes such as editing

* discussion or description of the technical strengths,weaknesses and areas of improvement of the production.

* introducing ideas or texts which are not in your research investigation.

Deadline :  Friday February 9th