Friday, 20 April 2018

CASE STUDY 3 : Adele

ADELE

Create your third  music industry case study using specific examples and thorough research.

Personal background : early life, education, class.

Musical background

Industry profile :   power, influence, success, sales, income streams e.g streaming, recent record deals,tours etc.

Fanbase and audience : mainstream/ niche , ages/genders/ethnicities  etc.

Analyse 2/3 songs/videos as texts : genre. narratives , lyrical themes,artist persona.

Marketing techniques :  How is artist being  sold to their audience to maximise sales ? 

VERY IMPORTANT  :   Texts + album covers + other media forms e.g film                                          soundtracks , use of social media , interviews, advertisements etc.

Use of digital  technology : music production ( e.g studio  technology ), music distribution  ( CD, online,streaming ), marketing , other uses.





No comments:

Post a Comment

EXAM CONTENT : INDUSTRY ( SECTION B) MUSIC INDUSTRY

The key areas you must explore ( and explain specific examples related to all three artists) in the Industry questions in Section B  are ...