ADELE
Create your third music industry case study using specific examples and thorough research.
Personal background : early life, education, class.
Musical background
Industry profile : power, influence, success, sales, income streams e.g streaming, recent record deals,tours etc.
Fanbase and audience : mainstream/ niche , ages/genders/ethnicities etc.
Analyse 2/3 songs/videos as texts : genre. narratives , lyrical themes,artist persona.
Marketing techniques : How is artist being sold to their audience to maximise sales ?
VERY IMPORTANT : Texts + album covers + other media forms e.g film soundtracks , use of social media , interviews, advertisements etc.
Use of digital technology : music production ( e.g studio technology ), music distribution ( CD, online,streaming ), marketing , other uses.
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