The key areas you must explore ( and explain specific examples related to all three artists) in the Industry questions in Section B are as follows :
USES OF DIGITAL TECHNOLOGY
Texts : e.g digital studio production , CD mastering and distribution
Marketing : e.g Music videos, online interviews, use of social media
Other content if relevant : e.g online reviews, blogs , audience feedback
LIVE EVENTS AND USE OF NON-DIGITAL TECHNOLOGY
to further explore a question on digital technology
e.g tours, festivals, live gigs, personal appearances , use of acoustic instruments, use of non-digital music production e.g vinyl records
ELEMENTS THAT CAUSE OR INFLUENCE THE PRODUCTION OF YOUR TEXTS
( The artists' work)
Everything ! e.g Ownership and record label /Budget /production values
Expectations of Genre
Artist background and industry profile e.g power, influence
Synergy with other media platforms e.g online, TV , film
Marketing techniques
Use of digital technology
Audience and fanbase / feedback
Regulation
MARKETING
e.g music videos , interviews, marketing campaigns, synergy with tv/film , use of social media, reviews etc.
USE OF SOCIAL MEDIA
e.g twitter , Instagram , facebook , specific campaigns and uses, links to success . marketing and artist profile.
ELEMENTS THAT MAKE UP THE SUCCESS OF THE ARTISTS
Specific examples of.....
Financial success
Creative success
Level of independence /influence
REGULATION OF THE MUSIC INDUSTRY AFFECTING THE ARTISTS
mostly self-regulated but you can refer to specific examples of...
Copyright
Censored / radio edit versions of songs
Legal/illegal downloads
BBFC regulation of music video content
IN THE EXAM YOU SHOULD EXPLORE THE KEY AREA IN THE QUESTION AND THEN EXPAND TO INCLUDE RELEVANT OTHER SECTIONS
e.g " Marketing is vitally important to the artist but also so is..."
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