Research and create a case study explaining the following information about the artist :
Personal Background
Personal/social and class background
Musical industry background and context
Initial career, how he became successful , record label history, major/independent/self-released, any changes to style or genre etc.
Industry Profile
Summarise musical status and influence , social importance , social media profile, links to any other industries e.g film , technology
Genre and conventions ( grime)
Does the artist follow the main conventions/lyrical themes/ image found in the genre or subvert them in any way ? Does he combine the genre with any others or attempt crossover ?
Lyrical themes and narratives ( through texts featuring the artist)
use 2/3 songs/music videos : how lyrics match and develop image of artist , social concerns , representation of gender/ethnicity/genre and technical conventions etc
Use genius.com to help with this.
e.g Big for your boots music video
Blinded by your grace music video
Cigarettes and Kush ( featuring Kehlani and Lily Allen) music video
Brits performance of Blinded by your grace/Big for your boots
Audience
summarise target audience and fanbase , examples of audience responses to artist
Marketing techniques
Analyse 1 interview / 1 CD cover/ advert to explain how elements of the artist's profile and image is being marketing and how their audience is targeted
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