EXAM CONTENT : INDUSTRY ( SECTION B) MUSIC INDUSTRY

The key areas you must explore ( and explain specific examples related to all three artists) in the Industry questions in Section B  are as follows :



USES OF DIGITAL TECHNOLOGY

Texts :  e.g digital  studio production , CD mastering and distribution

Marketing :  e.g  Music videos, online interviews, use of social media

Other content if relevant : e.g  online reviews, blogs , audience feedback



LIVE EVENTS AND USE OF NON-DIGITAL TECHNOLOGY
to  further explore a question on digital technology

e.g  tours, festivals, live gigs, personal appearances , use of acoustic instruments, use of non-digital music production e.g vinyl records



ELEMENTS THAT CAUSE OR INFLUENCE  THE PRODUCTION OF YOUR TEXTS
 ( The artists' work)

Everything !   e.g    Ownership and record label /Budget /production values
                                 Expectations of  Genre
                                Artist background and industry profile e.g power, influence
                                Synergy with other media platforms e.g online, TV , film
                                Marketing techniques
                                Use of digital technology
                                Audience and fanbase / feedback
                                 Regulation
                           



MARKETING

e.g music videos , interviews, marketing campaigns, synergy with tv/film , use of social media, reviews etc.
      

USE OF  SOCIAL MEDIA

e.g twitter ,  Instagram , facebook , specific campaigns and uses, links to success . marketing and artist profile.



ELEMENTS THAT MAKE UP THE SUCCESS OF THE ARTISTS
Specific  examples of.....

Financial success
Creative success
Level of independence /influence


REGULATION OF THE MUSIC INDUSTRY AFFECTING THE ARTISTS
mostly self-regulated but you can refer to specific examples of...

Copyright
Censored / radio edit versions  of songs
Legal/illegal downloads
BBFC regulation of music video content





 IN THE EXAM YOU SHOULD EXPLORE THE KEY AREA IN THE QUESTION AND THEN EXPAND  TO INCLUDE  RELEVANT OTHER SECTIONS 

e.g "  Marketing is vitally important to the artist but also so is..."

EXAM QUESTION : AUDIENCES Section B ( TV INDUSTRY)

B1. 'The aim of a media text is to appeal to a variety of audiences.' How true is this of your three main texts? [30] 


Audiences = Television industry .  Use a range of specific textual examples from specific episodes of your three case studies.


EXAM GUIDANCE 

This question is open and some candidates may argue that their main texts do not appeal to a variety of audiences. Others may suggest that “appealing to” audiences is not the purpose of their texts. These approaches are valid and should be marked on merit.

  The question is asking about the construction of the texts themselves – not only their marketing, although this may be considered.

 Points should be supported by specific textual examples - reward on relevance and level of detail.

Stronger candidates will engage with the “how far” and the “variety of audiences” elements of the question. Candidates may define different audiences by referring to demographic and psychographic models. These should be used appropriately (e.g. Young and Rubicam’s Four Cs model is used in advertising, Gauntlett’s concept of Pick and Mix applies to magazines).

 Candidates may refer to:
 Audience definitions (by age, gender, ethnicity, psychographic grouping, e.g. VALs, Young and Rubicam, interest etc.)
 Primary, secondary, tertiary, ironic audiences

 When considering construction, points covered may include:  purpose of text  content  mode of address and language  narrative (including positioning)  generic conventions and hybridity  layout and design  production values  interactivity and gameplay  use of star/celebrity and representation  pricing and freebies  fandom  industrial context and platforms