Music Industry links : Adele

Some examples of marketing techniques used by Adele and her label.

CASE STUDY 3 : Adele

ADELE

Create your third  music industry case study using specific examples and thorough research.

Personal background : early life, education, class.

Musical background

Industry profile :   power, influence, success, sales, income streams e.g streaming, recent record deals,tours etc.

Fanbase and audience : mainstream/ niche , ages/genders/ethnicities  etc.

Analyse 2/3 songs/videos as texts : genre. narratives , lyrical themes,artist persona.

Marketing techniques :  How is artist being  sold to their audience to maximise sales ? 

VERY IMPORTANT  :   Texts + album covers + other media forms e.g film                                          soundtracks , use of social media , interviews, advertisements etc.

Use of digital  technology : music production ( e.g studio  technology ), music distribution  ( CD, online,streaming ), marketing , other uses.

CASE STUDY 2 : Ed Sheeran

The text book has detailed information about Ed Shheran as a case study ( P106-113 )


Complete a case study for Ed Sheeran including the following :